Why Do We Wear Political Colours Like Football Jerseys?

Navigating the psychological labyrinth of political party support

Copyclem
6 min readDec 14, 2023

Political parties. Glorious factions that divide us like ketchup and mustard on a hot dog.

And can anyone tell me why are we wearing these labels like oversized team jerseys, cheering on our side with the fervour of a World Cup final?

The allegiance to a political party can be a complex phenomenon. Understanding the decision-making and reasoning behind this support requires peering into the labyrinth of human psychology, where oftentimes logic and objectivity do not exist.

The whistle’s blown, and kick-off!!!

The Roots of Affiliation: A Psychological Exploration

On a generic level, family upbringing and social circles are what set the stage for most of us. Individuals often adopt the political leanings of their immediate environment, creating clusters of support and reinforcing existing beliefs.

But what’s really happening here is, at the root of it all, humans crave belonging, and parties offer a cosy club for like-minded souls.

Imagine a room full of people who think avocado toast is the height of breakfast luxury, while others believe that socks are an…

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Copyclem

Writing about what I care, and learning from what I write.